Marketing the Millennial

Marketing the Millennial

Did you know Millennial’s spend 6 hours a day checking email? Yes, it’s true! According to research done on CMO.com. Those results are spread across a wide range of demographics, but the numbers don’t lie. The results show that 70% of Millennials check their emails while watching tv, 50% check their emails while in bed, 40% check their emails while on vacation and 42% check their emails while in the bathroom. Their involvement in email far outstrips the usage of any other group.

I mean seriously, Millennials were pretty much born with the digital spoon in their mouth. Which would explain why millennial’s tend to create their own rules of engagement via email. Did you know a millennials believe it’s appropriate to use emojis when communicating with a direct manager? Seriously, emoji’s have meaning to the millennial. Do the older generations even find that to be an appropriate means of communication? I think not! However, as a marketer, it’s important to know that the millennial does consider it appropriate.

Let’s put some numbers into perspective so 70% of the millennials check their emails “While Watching TV” this means they are watching tv on their smartphones, tablets, and watches. Email alerts typically pop up all the time and they read them. Email is not only relevant for millennials, it also remains to have the highest ROI for direct marketers. Marketers need to keep the following in mind to ensure they grab millennial mindshare and don’t just add to the noise in Millennials’ inboxes:

  • Make sure your emails are mobile friendly
  • Contextual email is everything
  • Pictures are worth a thousand words—optimize emails for images and allow for quick feedback through emojis
  • Less is more—Quality over quantity will win the day.

If you use the tips listed above, focus on the target audience and your email marketing strategy, you can really get skin in the game. After all, millennials truly are your biggest customer.

How Search Can Help You

How Search Can Help You

Consumers use search engines to ask questions, find solutions and gain knowledge on a certain subject. As a marketer, you want consumers to identify with your company, products, and services. First, you need to identify what types of thoughts and search terms define certain areas. Marketers must develop a hybrid solution that satisfies both what the consumer wants and what the company is selling.

For example, people might associate any fuel-efficient vehicles with the term “hybrid”—although this term doesn’t refer to all types of fuel-efficient vehicles. A company that sells an “all-electric car,” wants to be a thought leader for fuel-efficient vehicles. But, because this company does not sell hybrid cars, they must explain that to customers somehow. For instance, they could say something like “All-Electric Car offer better MPG than any Hybrid”. By doing this, the electric car company is maintaining its position as a leader for people looking for fuel-efficient vehicles. They are not only using a solution that aligns customer needs but product sales. This helps them become top of mind for customers.

If you want to engrave yourself on the minds of your consumers you need to be there whenever they look. Choose terms that describe a customer need and go with a paid and organic search engines. The higher you rank on the search results page, the better your chances are of becoming a thought leader.

Boost Traditional B2B Sales Through Digital Marketing

Boost Traditional B2B Sales Through Digital Marketing

As we all know, traditional B2B sales have a patterning process where field representatives meet with their customers, educate them on the product and attempt to close the deal. However, that is not the case in today’s business climate. Many B2B sales are declining because they are finding it hard to adapt to the new modern, sales cycle and the several marketing channels. Let’s face it, technological innovations have changed the world around us. There are now well-designed solutions and support to obtain information about products.

Let’s be honest, who doesn’t immediately reach for their phone and start googling something that’s on their mind. We look for general information, solutions, the latest trends, celebrity gossip and last but not least the infamous consumer reviews on restaurants and products. Seriously, nowadays the internet can answer just about anything.

Unfortunately, many B2B sales organizations aren’t taking advantage of today’s digital technology and marketing. If the B2B sales organizations understood the process better, they could increase their sales and be more efficient.

Let me show you three effective ways you can boost your B2B sales all by leveraging digital marketing.

1. Stay connected to your customers

With today’s digital technology and marketing, you are able to stay connected to your customers, educate and support them anytime, anywhere. Online content never sleeps! Consider this your 24/7 marketing depot for your business. This is very important because today’s customers spend a lot of time self-educating through digital channels. You have the ability to lead and influence your customers to make the selections and best purchasing decisions for them.

2. Know your customers

Digital Marketing can give you access to an abundant amount of data so you can really know your target audience. With online digital channels, you can learn about the people who have visited your website, track returning visitors, show you what they viewed and even tell you what device they used. It’s pretty scary to think about as a customer but as a business owner, this is a great benefit. This can help you understand your customer’s expectations across all platforms. When you know your customers, it will be easier for you to deliver the most relevant content.

3. Interact with your customers online

Yes, you can now interact with your customers through a website. Businesses can now build effective online tools that complement the sales process for them. So, a website can’t provide an actual sit down meeting, but it can deliver a great user experience. It’s important you personalize the content so you can extend your customer relationships. This can actually be more convenient than any “in person” sales contact.

Remember, at the end of the day, both traditional sales and digital channel process will ultimately be decided by the consumer. However, digital marketing is an essential part of any B2B sales strategy. It’s always ready to help drive sales, so use it wisely and to your benefit. Enjoy!

Use Product-Feed Advertising on Social Media

Use Product-Feed Advertising on Social Media

For nearly 15 years, marketers have been relying on product display ads to boost advertising campaigns. A few short years ago targeting capabilities, advanced analytics, and product ads opportunities, weren’t available. It’s time to carry these results over to other marketing channels, get your marketers excited and improve advertising. How can you do that? Simple, with Product-Feed-based advertising. Product-feed advertising on social media may be your solution for delivering highly targeted personalized ads to your audience. We have listed four advantages that product–feed advertising has to offer that you may want to consider.

1. Boost Ad-Performance

No one enjoys seeing ads they care nothing about. In all honesty, reaching the right people with the right message isn’t always easy but by automating the process, feed-based advertising creates efficiencies. It will boost ad performance in ways that truly move the needle.

2. Consistency

Feed-based advertising allows you to reach your audience with relevant products at the right time. Consistency is important not only as consumers return to your website, but also in the ads they view. Although people move from device to device they are almost always logged in as themselves on social channels. Which means, you have access to a personalized and authenticated data.

3. Accelerate the Process

The purpose of programmatic feed advertising is to addresses the issue by accelerating the development process. This makes things easier for marketers. Rather than rely on a creative agency or in house team to put them together, assemble ads from the product feed itself. It will not only save you save time but money.

4. Ability to Scale

Feed-based advertising streamlines the process so that you can combine the right ad and or destination with the data you have. You can effectively manage and optimize social ad campaigns on Instagram and or Facebook at scale.

Conclusion

If you want a simple strategy that can be personalized, boost performance and retargeted for maximum impact, then get feed based advertising!
It will not only deliver consistent customer experiences but it will accelerate the creative development process.

Are You Sending the Wrong Message with a Poorly Designed Website?

Are You Sending the Wrong Message with a Poorly Designed Website?

How important is your online presence to your users? Seriously, think about the last time you came across a website that just made you laugh because of how poorly it was designed. Did that make you second guess or affect your decision to do business with them? Imagine walking into a poorly designed storefront, that is unorganized, and smells of dead rodents. Would you continue to shop there or would you walk out and find a similar storefront that sells the same products and or services with a better user-experience? There have been countless times that I personally have come across websites that were not designed with the end-user in mind. Do you think I reached out to this particular business? Take a wild guess….NO! I searched for another vendor or business that was more appealing. I mean honestly, if you don’t care about your online presence, imagine what users are thinking about your company?

According to researchers at the Missouri University of Science and Technology, it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website. Let’s be honest, if you don’t meet the consumer’s expectations and needs in that moment, you will more than likely lose that potential business. No one wants to wait 1-3 minutes for a website to load especially if it’s non-mobile-friendly. Unfortunately, this happens way too often. Many companies focus on spending thousands of dollars on marketing and neglect investing money on their poorly designed websites.

Does this sound like you? Consider the following tips before you invest money into your marketing budget:

Think like the user

Keep the end-user in mind. First impressions continue to be a primary factor for an end-user. When you have a poorly designed website, your credibility is on the line. A negative first impression of your business can greatly impact you and help others negatively voice their opinion about your business to all their friends and family. A website is a representation of the quality of a company’s products and/or services, so make sure your site accurately represents your business.

Focus on Design Principles

What constitutes a well-designed website? Focus on usability, utility, and have a user-centric website. Don’t forget the rule of thumb, simplicity is key! You want to ensure you condense your content that way your users can find the information quickly and effectively. Remember to keep in mind who are your users and how are they going to use your site. If you focus on these design principles, your website will not only look attractive but it will help increase leads.

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