It’s no secret that the COVID pandemic has increased businesses’ dependence on technology. During the Spring of 2020, more than one third of U.S. employees were working from home, and there was a massive increase in digital business tools like video conferencing platforms, e-signature software,...
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It’s no secret that in today’s digital-first world, a company needs an engaging and intuitive website to attract new clients and customers. Demand for web designers and web developers is at an all-time high as businesses upgrade their online brands in order to keep up...
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Doing business in today’s world requires an attractive and intuitive website. But while many e-commerce and web platforms claim to be perfect out-out-of-the-box solutions, you’re probably going to need some design help if you want a website that can handle anything your customers might throw...
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Blog content remains one of the most effective and affordable types of marketing content that a business can produce. According to Semrush, companies with blogs bring in 67% more leads every month, and bloggers who use blogs for marketing purposes see 13 times more ROI. If...
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In our last blog post, we discussed the five essential steps companies should take when considering a rebranding. As promised, here are the five top mistakes to avoid when overhauling your brand. Whether your rebranding is a result of a new acquisition or product to highlight,...
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Rebranding your company may sound intimidating, but it is nothing to be afraid of. Most of the major brands and industry leaders have overhauled their image at one point or another—from McDonald’s to Instagram to the Huffington Post. Rebranding can happen for a number of...
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The digital revolution has allowed many companies and individuals to move past the format of trading their time and effort for money and into more passive and scalable income stream structures. The sports coaching industry is no different. This lucrative industry is expected to grow by...
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Instagram is not only a free tool for small businesses, it is an extremely powerful one. There are 1.4 billion users on the photo-based social media platform who spend about 30 minutes every day scrolling through content. About 200 million Instagram users visit a business...
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If you run a product-based business or e-commerce store, every piece of information on your website is critical—including your product descriptions. Many companies overlook their product descriptions, believing the product photos will speak for themselves. However, product descriptions can be invaluable for both SEO (bringing...
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Millennials may be criticized for being entitled, self-focused, and spending $7 a day on expensive coffee, but they are also invaluable to your business—no matter what the industry. For all the flack they receive from older and more experienced generations, they have the power to...
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Nearly 75% of individuals looking for an attorney begin their search online, 98% use a search engine and more than 70% visit a law firm’s website before making a decision, according to the National Law Review. That means it is critical for legal practices to have...
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Video is a powerful tool for increasing brand awareness and engagement. In fact, more than 50 percent of marketers say video helps them build trust with their audience. Right now, video-based apps like TikTok are skyrocketing in popularity as are the video functions of social media platforms,...
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The average consumer sees between 6,000 and 10,000 ads in a day. Being constantly inundated with paid content means that it has become easier and easier for people to tune out online advertisements. Studies have found that most individuals see an ad seven times before...
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One of the best ways to increase website traffic for your business is through search engine optimization, or SEO, which improves the chances someone will organically find your website through an internet search. The higher a company ranks in search engine result listings for specific...
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The largest consumer generation is entering its prime spending years, has a collective $600 billion in spending power, and is redefining the way we do digital branding and marketing. We’re talking about millennials. Marketers have had their eye on millennials—or adults ages 23 to 38—for years...
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Business owners have more options than ever when it comes to creating their own websites. What once required extensive coding and programming knowledge can now be accomplished through a drag-and-drop visual tool. However, while template-based and DIY websites are becoming more popular, they can also...
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Solopreneurs—or entrepreneurs who run a business on their own—are on the rise in the United States, numbering more than 40 million. Whether by choice or by necessity, solopreneurs wear every hat in their company, from CEO to accountant to customer service representative to marketing rep. As...
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The old saying tells us that “the customer is always right,” and successful brands know that there is a lot of wisdom in putting the customer first. After all, the reason your company exists is to provide a solution for some sort of problem that...
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What value does your business offer? Many entrepreneurs and business owners are accustomed to talking about the Unique Value Proposition (UVP) of their business. A UVP, also called a Unique Selling Proposition, essentially describes the benefits your company offers and how you differ from the...
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“Sustainable growth” has become a popular phrase in the business world. Startups and small businesses in particular are focused on scaling their companies quickly yet dependably. After all, a company that grows too quickly without the proper structure and processes in place might risk burnout...
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