On July 2, ATX Web Designs CEO Daniel Griggs was featured in Forbes in an article titled Is Your Small Business Website Secure?. As website templates and DIY web design programs become more popular, they also increase the potential risk of security threats. The article outlines...
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The web design industry is a fast-paced and rapidly evolving one. Every year, new innovations in graphic design, user interface design, marketing, and backend development lead to new trends for websites and mobile applications. Over the past year, we have seen businesses of all sizes...
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About 42 percent of the world’s population, or 3.2 billion people, use social media, and the average user spends 2-3 hours a day on platforms like Facebook, Instagram, Twitter and TikTok. Businesses have recognized the value of engaging with this massive online audience and social...
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Having a well-designed, user-friendly website is the first step toward developing a successful online brand. But great web design is practically useless without good copy. The text on your website is just as important as its aesthetic and usability. Studies have found that website visitors...
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Having a solid social media strategy for your business is a crucial element of brand marketing. The average person spends about two and a half hours on social media every day while millennials, the largest consumer demographic, spend closer to three. Social media engagement—or the...
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It is no secret that people like to think about themselves. It is one of our favorite topics. That’s why it should come as no surprise that when a user visits your website, they are usually thinking about themselves, their problems, and how your product...
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When most people hear the word “brand,” they think of a company name or logo. They may even picture a specific, popular brand, such as Coca-Cola or Kleenex. Following this logic, many entrepreneurs and business owners think of their company brand as purely visual—how the...
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Over the past year there have been dramatic shifts in the way business runs in the United States. The COVID-19 pandemic has changed the economic landscape and affected consumer habits and priorities. It has also altered the infrastructure and internal processes of many companies, leading...
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Have you heard the story about the man who built his house from scratch with no plan, blueprint, or design? Of course you haven’t, because this would be a ridiculous approach to constructing a building and would likely be an enormous waste of time and...
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Every brand tells a story. Some stories are like an exciting and compelling novel that the reader can’t put down. Others are more like a waiting room magazine that is skimmed and tossed aside. So what story does your brand tell? Your brand is the...
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If your website and mobile app are doing their job, they should run on their own. As an entrepreneur or business owner, your goal should be to get your digital platforms to the point where you are primarily monitoring the activity. There may be certain...
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These days nearly everyone has had an app idea. What’s yours? Maybe it came to you in the shower, or while driving, or when getting frustrated with a particular system or process for the 100th time. Over the past 10 years, it has become more...
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When designing or redesigning a business website, many companies start with the visual branding elements: the colors, the photos, the graphics, the cool features. Although content is sometimes an afterthought in the website development process, it is equally as important as functionality or design. You may...
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Hiring a web design and development agency is a smart move for businesses of any size and in any industry. These days, a company’s brand and reputation depend largely on its online presence. A high-quality website and engaging digital marketing content could be the deciding...
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Branding isn’t just about recognizable labels or Superbowl commercials or even popularity. Every company that exists has a brand identity. Simply put, brand identity is how your consumers view your company or product. A business’ personality, values, marketing techniques and aesthetic all contribute to its unique...
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No matter how innovative, effective or successful your brand, you will always have competitors. Original concepts rarely exist—if you believe something is a great idea, chances are someone else thought of the same thing. In a competitive market, what often sets your company apart is...
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Solopreneurs—or entrepreneurs who run a business on their own—are on the rise in the United States, numbering more than 40 million. Whether by choice or by necessity, solopreneurs wear every hat in their company, from CEO to accountant to customer service representative. As busy people who...
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Franchises are a popular business structure that face a unique challenge when it comes to marketing. To be successful, franchisors need to support the independence of their individual franchisees while also maintaining a consistent brand image. There are three common marketing mistakes that franchise owners make,...
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Your website is likely the first place consumers encounter your brand, and the design not only conveys information about your products and services, but also speaks to your values, style, and relevance. In an article published by Inc., ATX The Brand Founder Daniel Griggs responded to...
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Your website is likely the first place consumers encounter your brand, and the design not only conveys information about your products and services, but also speaks to your values, style, and relevance. In an article published by Inc., ATX The Brand Founder Daniel Griggs responded to...
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