Digital marketing is a great way to reach customers in new ways. It includes things like social media, email marketing, search engine optimization (SEO), and content creation. These strategies can help you grow your small business and connect with potential clients. You don't have to...
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If you are searching for a web design or web development company in Austin, you have a lot of great agencies to choose from. As the fastest growing tech hub in the country, Austin is an innovative and digitally minded city with plenty of resources...
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You may have heard that a business website is your company’s best salesperson or most powerful marketing tool. While having a modern, engaging website is essential in today’s digital world, your company website is so much more than a digital business card or online storefront. If...
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If you are looking to hire a web development company for your business or personal website, chances are you are reviewing web design agencies in Austin, Texas. As the fastest growing tech hub in the country, rivaling Silicon Valley, Austin is home to a number...
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The thought of developing a company marketing plan can seem daunting, especially for small and medium sized businesses without a dedicated marketing or communications department. However, marketing is a crucial part of sustaining and growing a business and should never be an afterthought or a reactionary...
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If you own a business, your website is your best salesperson, working for you 24/7, 365 days a year. In today’s digital age, it is becoming almost impossible to run a company without a website. More than 70 percent of small businesses have websites—up from...
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If you’ve read anything about web design or digital marketing, you’ve probably seen the term “User Experience Design.” In today’s digital world, User Experience Design, or UX Design, is critical for engaging audiences online and getting potential customers to buy into your digital brand. No...
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It’s no secret that the COVID pandemic has increased businesses’ dependence on technology. During the Spring of 2020, more than one third of U.S. employees were working from home, and there was a massive increase in digital business tools like video conferencing platforms, e-signature software,...
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It’s no secret that in today’s digital-first world, a company needs an engaging and intuitive website to attract new clients and customers. Demand for web designers and web developers is at an all-time high as businesses upgrade their online brands in order to keep up...
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Doing business in today’s world requires an attractive and intuitive website. But while many e-commerce and web platforms claim to be perfect out-out-of-the-box solutions, you’re probably going to need some design help if you want a website that can handle anything your customers might throw...
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Blog content remains one of the most effective and affordable types of marketing content that a business can produce. According to Semrush, companies with blogs bring in 67% more leads every month, and bloggers who use blogs for marketing purposes see 13 times more ROI. If...
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In our last blog post, we discussed the five essential steps companies should take when considering a rebranding. As promised, here are the five top mistakes to avoid when overhauling your brand. Whether your rebranding is a result of a new acquisition or product to highlight,...
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Rebranding your company may sound intimidating, but it is nothing to be afraid of. Most of the major brands and industry leaders have overhauled their image at one point or another—from McDonald’s to Instagram to the Huffington Post. Rebranding can happen for a number of...
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The digital revolution has allowed many companies and individuals to move past the format of trading their time and effort for money and into more passive and scalable income stream structures. The sports coaching industry is no different. This lucrative industry is expected to grow by...
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Instagram is not only a free tool for small businesses, it is an extremely powerful one. There are 1.4 billion users on the photo-based social media platform who spend about 30 minutes every day scrolling through content. About 200 million Instagram users visit a business...
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If you run a product-based business or e-commerce store, every piece of information on your website is critical—including your product descriptions. Many companies overlook their product descriptions, believing the product photos will speak for themselves. However, product descriptions can be invaluable for both SEO (bringing...
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Millennials may be criticized for being entitled, self-focused, and spending $7 a day on expensive coffee, but they are also invaluable to your business—no matter what the industry. For all the flack they receive from older and more experienced generations, they have the power to...
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Nearly 75% of individuals looking for an attorney begin their search online, 98% use a search engine and more than 70% visit a law firm’s website before making a decision, according to the National Law Review. That means it is critical for legal practices to have...
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Video is a powerful tool for increasing brand awareness and engagement. In fact, more than 50 percent of marketers say video helps them build trust with their audience. Right now, video-based apps like TikTok are skyrocketing in popularity as are the video functions of social media platforms,...
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The average consumer sees between 6,000 and 10,000 ads in a day. Being constantly inundated with paid content means that it has become easier and easier for people to tune out online advertisements. Studies have found that most individuals see an ad seven times before...
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