When most people hear the word “brand,” they think of a company name or logo. They may even picture a specific, popular brand, such as Coca-Cola or Kleenex. Following this logic, many entrepreneurs and business owners think of their company brand as purely visual—how the...
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Over the past year there have been dramatic shifts in the way business runs in the United States. The COVID-19 pandemic has changed the economic landscape and affected consumer habits and priorities. It has also altered the infrastructure and internal processes of many companies, leading...
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Have you heard the story about the man who built his house from scratch with no plan, blueprint, or design? Of course you haven’t, because this would be a ridiculous approach to constructing a building and would likely be an enormous waste of time and...
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Every brand tells a story. Some stories are like an exciting and compelling novel that the reader can’t put down. Others are more like a waiting room magazine that is skimmed and tossed aside. So what story does your brand tell? Your brand is the...
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If your website and mobile app are doing their job, they should run on their own. As an entrepreneur or business owner, your goal should be to get your digital platforms to the point where you are primarily monitoring the activity. There may be certain...
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These days nearly everyone has had an app idea. What’s yours? Maybe it came to you in the shower, or while driving, or when getting frustrated with a particular system or process for the 100th time. Over the past 10 years, it has become more...
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When designing or redesigning a business website, many companies start with the visual branding elements: the colors, the photos, the graphics, the cool features. Although content is sometimes an afterthought in the website development process, it is equally as important as functionality or design. You may...
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Hiring a web design and development agency is a smart move for businesses of any size and in any industry. These days, a company’s brand and reputation depend largely on its online presence. A high-quality website and engaging digital marketing content could be the deciding...
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Branding isn’t just about recognizable labels or Superbowl commercials or even popularity. Every company that exists has a brand identity. Simply put, brand identity is how your consumers view your company or product. A business’ personality, values, marketing techniques and aesthetic all contribute to its unique...
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No matter how innovative, effective or successful your brand, you will always have competitors. Original concepts rarely exist—if you believe something is a great idea, chances are someone else thought of the same thing. In a competitive market, what often sets your company apart is...
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Solopreneurs—or entrepreneurs who run a business on their own—are on the rise in the United States, numbering more than 40 million. Whether by choice or by necessity, solopreneurs wear every hat in their company, from CEO to accountant to customer service representative. As busy people who...
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Franchises are a popular business structure that face a unique challenge when it comes to marketing. To be successful, franchisors need to support the independence of their individual franchisees while also maintaining a consistent brand image. There are three common marketing mistakes that franchise owners make,...
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Your website is likely the first place consumers encounter your brand, and the design not only conveys information about your products and services, but also speaks to your values, style, and relevance. In an article published by Inc., ATX The Brand Founder Daniel Griggs responded to...
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Your website is likely the first place consumers encounter your brand, and the design not only conveys information about your products and services, but also speaks to your values, style, and relevance. In an article published by Inc., ATX The Brand Founder Daniel Griggs responded to...
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You are going to fail in business. The question isn’t “if,” but “when.” Hopefully you enjoy more success than failure, but there will always be bumps in the road along the way. No matter how hard you hustle, when you have a lot of balls in...
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Yes, you read that right. At ATX Web Designs we believe that every client deserves special treatment. In fact, we believe courting a new client is not unlike, well, courting. The same rules apply whether you are taking a prospective client out to coffee or taking...
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Millennials, Generation Y, The Facebook Generation, Echo Boomers. No matter what you call them, adults ages 23 to 38 make up a large proportion of the U.S. population—about 25 percent—and their spending power is growing daily. Millennial purchasing power is expected to reach $1.4 trillion...
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As the COVID-19 pandemic escalates, many companies have decided to move their events, conferences and trade shows online instead of canceling or rescheduling. But transforming a live event into a virtual one brings its own challenges. Unfortunately it isn’t enough to set up a camera and...
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Move over, baby boomers. The largest consumer generation is entering its prime spending years and has a collective $600 billion in spending power. As millennials—or adults ages 23 to 38—begin to settle down, start families and invest in their futures, businesses of all kinds are enhancing...
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Founder Daniel Griggs was recently featured in an article on the Forbes, Inc. website about the responsibility tech entrepreneurs have in supporting and creating social change. In the article, Griggs describes his inspiration for creating the school bus tracking software Bus Kids Safe, as well as...
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