In today’s society, social media sites are a huge contributing factor for sales. Facebook, is especially great for small businesses to generate new leads and build their online presence. Why? Because potential customers spend most of their free time online. According to Social Media Today, the average person will spend nearly two hours on social media every day!
How do you know what type of customers you’re attracting to your Facebook page? Well now there is a new easy tool to use that is called “Facebook Insights”. It has the ability to show you all kinds of statistics about how your Facebook business page is performing. I know you’re probably thinking I’m about to give you the “sales pitch” or be told the elongated “too much information” spill. Surprisingly no, I actually have simplified and highlighted a few of the essential benefits that Facebook Insight has to offer.
- Your top posts. Facebook Insight allows you to see your most popular post you have. It also shows you what kind of content, posting times, and days are best to receive more likes and clicks from your audience.
- See who your best fans are. You can see who your most-engaged followers are. Which includes; the location, age, and interests. This is especially beneficial to business owners because it can help you refine your marketing strategy and increase the traffic to your page.
- How you compare to competitors. Yes, that’s right, Insight helps you see how your business page compares to the competitors page. Awesome right? It can also show you the top five competitor pages and how they are engaging and growing with their fans.