Featured in Forbes: Digital Transformation is About Process, Not Products

On May 21, ATX Web Designs Founder Daniel Griggs was featured in a Forbes article titled Digital Transformation is About Process, Not Products. ATX the Brand is based in Austin, Texas—one of the fastest growing tech hotspots in the country. Some experts predict it may eclipse Silicon Valley as a hub for digital innovation. Tesla founder Elon Musk is opening a factory outside the city and tech giants Intel, Apple, Oracle and Facebook all have headquarters or offices in the area.

As a web development and digital marketing agency, ATX the Brand works with many tech companies in the Central Texas area, as well as local entrepreneurs and startups. Our team is able to observe trends within the industry and speak to the ways businesses can successfully capitalize on new developments related to digital branding and marketing.

One of the biggest trends we have seen among Austin-area business owners is a push for the “digital transformation” of their companies in order to stay relevant and competitive in the rapidly evolving digital economy.

Here is an excerpt from the article on digital transformation:

The unfortunate truth is that many businesses equate their online brand with their website and see “digital transformation” as no more than a site upgrade or redesign. The fact of the matter is that digital transformation is about your company’s processes, not about your products. Your processes include your customer relationship management (CRM) system, your security, your marketing strategies and your administrative systems — and these processes are vital when it comes to sustainably growing your business. They are the pieces that your customer doesn’t immediately see or know to look for but will ultimately have the biggest impact on their experience with your business.

Your website and mobile app are important, but they are really just the tip of the iceberg. If your company hopes to stay competitive in the digital economy, you need more than a pretty website or trendy mobile app. You need to understand the mind and the values of the modern consumer and learn how to build your business processes around the needs of your target audience.

In focusing on the visual aspects of their brand, some business owners forget to ask themselves the following important questions:

• How do I manage bookings?

• How is customer data filed and organized?

• What is my process for following up on leads and inquiries?

• How are my services promoted and marketed?

• What is my process for gathering feedback and implementing changes?

The answers to all of these questions are critical for growing a business in a digitally competitive economy.

To read the full article on Forbes’ website, click here.

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