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Build Your Brand Like a House

Have you heard the story about the man who built his house from scratch with no plan, blueprint, or design? Of course you haven’t, because this would be a ridiculous approach to constructing a building and would likely be an enormous waste of time and money.

Before you build a house, you need to go through a planning process. You assess your needs, wants, and functional requirements, and you hire an architect to create a blueprint so the home is completely mapped out before ground is broken. Sometimes the planning phase takes just as long, if not longer, than the construction phase.

Building your business brand is similar to building a new house. It’s incorrect to assume you can have an idea for a product or service and jump straight into implementation. While it may be possible in rare circumstances, it seldom leads to a sustainable, established brand that can easily scale and grow.

Your business brand is the story your company tells. It is the holistic experience your audience has when interacting with your company. These interactions range from an individual’s experience on a phone call with customer service to a fleeting glimpse of your logo on a billboard to the content on your business social media accounts.

Building a brand from the ground up takes intentionality, strategy, and a clear vision for the future, as well as the steps needed to make that vision a reality. Simply put, you need a brand blueprint. Each aspect of your business—from colors and fonts to the wording of your emails to your website design—needs to align with your core mission, personal values, and financial goals or you will fail to build a solid, cohesive brand.

Your blueprint will need to include elements such as:

  • A clear mission statement, Unique Value Proposition, and a list of short- and long-term objectives
  • A breakdown of your target audience and their pain points as well as an analysis of competitors and general industry trends
  • Clear user pathways and funnels to generate awareness about your company, educate your audience, and guide them to the solutions you offer
  • A description of the emotions and values you want to appeal to in your audience as well as content and marketing strategies that support these value propositions and lead your audience to the desired call-to-action

By establishing a solid brand blueprint, you can more effectively increase leads, improve sales, create a company reputation, strengthen customer loyalty, and scale your business.

ATX Web Designs offers branding strategy and digital brand development services. For more information, drop us a line!

4 Dating Rules To Apply To Client Relations

Yes, you read that right. 

At ATX Web Designs we believe that every client deserves special treatment. In fact, we believe courting a new client is not unlike, well, courting. The same rules apply whether you are taking a prospective client out to coffee or taking a Hinge match out to dinner. 

CEO Daniel Griggs recently published an article on Medium about common dating rules you can apply to client relations. 

Here are his top four tips that will not only lead to better brand loyalty, but also to improved conversions and a bigger bottom line. 

  1. Prove your interest. Your date doesn’t want to guess whether you are interested or rely on hints or subtle social cues. Similarly, your clients should have a clear understanding of how valuable they are to you and what you’re willing to do for them. Don’t beat around the bush. As soon as a potential client shows interest, prove your commitment with an initial investment. For example, if someone subscribes to your newsletter, give them a free online resource of piece of valuable content right away. 
  2. Don’t do all the talking. Seriously. The more you listen, the better you will be able to understand your target audience and cater to their preferences. In particular, you want to listen for your audience’s pain points and then present your product or service as a solution to their problem. Customer feedback forms, consultations and social media engagement are great ways to listen better. 
  3. Don’t Ghost. No one likes to be left hanging. As soon as you exchange information with a potential client, start communicating. You can never follow up soon enough. When it comes to building and maintaining client relationships, consistency is key. Make sure you are regularly touching base with both your leads and current clients to keep them interested and invested. You want your brand to become a part of your audience’s everyday life so that you become their natural go-to product or service. 
  4. Let your friends set you up. Have a satisfied customer or a great review? Use it to your advantage. Consumers trust the opinions and recommendations of those in their peer group. Let your happy clients do some of your marketing work for you by incentivizing referrals or positive reviews. Try a referral program or online contest to gather leads from your current client base. 

At the end of the day, our clients just want the same thing than any of us want in a relationship: honesty, respect, appreciation and attention. By proving your interest, listening, communicating consistently and building out your network, you will attract new leads and earn the loyalty of current clients. They will be wanting to put a ring on it in no time.