You may have heard that a business website is your company’s best salesperson or most powerful marketing tool. While having a modern, engaging website is essential in today’s digital world, your company website is so much more than a digital business card or online storefront.
If structured properly, your website can automate business processes, improve internal efficiencies, and elevate the customer experience. To put it simply, your business website is less like an interactive marketing brochure, and more like an employee. One that is working for you 24/7, 365 days a year.
Many small businesses fail to leverage the opportunities and competitive advantages that their website can provide. They waste time, money and energy on services or processes that could be easily run and managed through a website or mobile app. That’s why companies across every industry should be investing in developing Smart Websites.
A Smart Website is one that not only explains your business and the products and services you offer, but also helps you accomplish business tasks and goals. For example, a Smart Website for a restaurant or food service business might accommodate online ordering, answer common customer questions, and allow site visitors to make reservations. To draw a comparison in another industry, a Smart Website for an insurance company might collect information for a quote and send automated emails to guide potential clients toward booking a call and enrolling in a particular insurance plan.
With the advancement of artificial intelligence and web capabilities, this type of functionality will only become more popular. Companies that do not use their websites to automate business processes and create a responsive user experience will fall behind. Alternatively, businesses that integrate Smart Website design will reap the benefits, including:
- Reduced operational costs
- New lead generation
- More sales
- Improved efficiencies
- More customer data
- Increased business scalability
- Improved brand reputation
Smart Websites are not the future. They are the present, and it’s time to get your company on board.
Questions about how content marketing and web design strategies could elevate your brand and improve your bottom line? Schedule a consultation with one of the digital strategists at ATX Web Designs by clicking here.