Solopreneurs—or entrepreneurs who run a business on their own—are on the rise in the United States, numbering more than 40 million. Whether by choice or by necessity, solopreneurs wear every hat in their company, from CEO to accountant to customer service representative.
As busy people who are often operating on a tight budget, solopreneurs and small business owners sometimes overlook the importance of marketing their product or service. There is a common misconception that marketing requires a large financial investment, so many solopreneurs see strong branding as a luxury rather than a necessity.
Regardless of the size of your business or ad budget, you can build a brand of your own. You may not be a Coca Cola but you can still think about your message and how you want people to remember your service or product.
Here are three branding tips for solopreneurs that won’t break the bank.
- Create an emotional experience. Branding has largely to do with the type of emotional experience you create for customers and potential customers. How do you want your audience to feel? Safe? Excited? Elite? Entertained? Use this emotional experience to determine everything from the look and feel of your logo to the tone you use on your website and social media posts.
- Make it personal. Two advantages solopreneurs and small businesses have over larger competitors are personality and personalized attention. By making personal connections with customers and giving your digital content a strong personality, you can develop a strong brand that users are eager to follow and engage. Be sure to reinforce your brand personality across multiple platforms (such as website, social media and printed materials).
- Use keywords.. What terms or words perk your audience’s attention? What phrases do potential customers use to search the internet for the type of product or service you offer? By honing in on keywords you can achieve a better search engine ranking and more effectively engage your target audience.
You may not have a $250,00 ad budget, but as a solopreneur, you can still work on building organic traffic and generating attention for your brand. This, in turn, will lead to more leads, sales and brand loyalty.