Public Employees Credit Union
Financial Institution
Overview
Public Employees Credit Union is a financial institution that serves individuals and agencies. Its offerings include savings and checking accounts, loan payments, 24-hour customer service access, online banking, and more. Public Employees Credit Union is located in Austin, Texas.
Challenge
When we met with the team from PECUTX, they explained to us how they wanted a website that would serve their current members (of all ages), but also appeal to the millennial generation of Texas. Our main challenge was maintaining the familiar look of PECUTX while also updating the design. To ensure the success of this project, we also provided internet marketing and branding services to PECUTX.
Overview
Public Employees Credit Union is a financial institution that serves individuals and agencies. Its offerings include savings and checking accounts, loan payments, 24-hour customer service access, online banking, and more. Public Employees Credit Union is located in Austin, Texas.
Challenge
When we met with the team from PECUTX, they explained to us how they wanted a website that would serve their current members (of all ages), but also appeal to the millennial generation of Texas. Our main challenge was maintaining the familiar look of PECUTX while also updating the design. To ensure the success of this project, we also provided internet marketing and branding services to PECUTX.
Solution
Going through a complete rebranding process with a financial institution can be an extensive process, which is why we became like a direct partner with PECUTX. The website, marketing materials, being ADA compliant and more were all factors. We worked our digital transformation expertise and made the site perfectly balanced, helping convert millennials, new members and current members.
