Use videos, photos and social media to get your clients to see the lifestyle they could enjoy in a new home.
Real estate is a thriving but competitive industry and with so many real estate agents clamoring to get their piece of the pie, entry into the market gets more challenging every day. Every agent small or large depend on content marketing. It has the potential to provide substantial exposure even on a low-cost budget and can transform your business extensively.
When compared to other industries, real estate companies have a better chance of surviving in a competitive market. People are always looking for some place to live and this creates the potential for you to reach thousands of clients. If you are selling mid-market homes in Fort Lauderdale, (for example) you have an explosive potential market to people living in Florida. Consequently, you will find prospects in other states who want to buy a house in Fort Lauderdale.
With these possibilities, content marketing can be profitable for you because it can place your listings in front of unexpected prospects.
The real estate industry is also visual and applicable. Chances are, if someone is not interested in real estate, they might be eager to share content about a lovely condo or a prominent house.
Since real estate is relatable, it does not require a pro to know and share that type of content. However, if your business is about pest extermination, you will have a much smaller audience of potential sharers, even though anyone could become your client.
Use Video to Sell a Completely New Lifestyle
The real estate is a visually alluring industry, but many agents have not used it to their advantage. The standard photos of the past are no longer appealing and workable. You have a better chance using the 360-degree video, which produces an exceptional experience, where virtual reality allows your clients to tour their future homes.
The use of these visual opportunities makes you stand out among your competitors. Influencers most likely will shy away from sharing photos of unattractive houses. It is important then that you have new and interactive content that will be much more appealing, thereby increasing the likelihoods of it going viral.
Yes, you need to use a video, but it is better to use a video that provides a walk-through tour of a house rather than a set of videos. Ensure too, that you check out the shops, restaurants and the local scenery and include these in your photos and videos. This allows prospective clients to have a knowledge of what the area offers. Bear in mind too that you are not only trying to get them to purchase a house but you are selling them a complete new lifestyle. A video is ideally
suited for painting that picture for your prospects.
Turn luxury homes into shareable content
If you specialize in selling only lower-end houses, you might want to look at luxury properties as a means of making content marketing stress free. Prospects tend to be more eager to share content about a magnificent million-dollar house rather than a starter home costing $100,000.
Even if you don’t sell luxury homes look at them. Why not visit a luxurious house and create a video while touring the place? On the other hand, you could tour the cheapest, most awful house you can think of. This kind of content is what people will want to share. Maybe you can’t buy it, but it will create shares, generate backlinks and will increase traffic to your website.
Demonstrate how to renovate a Fixer-Upper
The creation of educational content is one more strategy you can use to get backlinks to your website. The real estate industry is ideally suited for content creation. Why? Because of the numerous possibilities that exist for creating content for persons who want to take on DIY home improvement ventures, flip houses, or just need to hire a contractor for big renovation project.
Another strategy you could use is to create video series, and as you walk through these properties, you tell persons about the improvements required. Similarly, you could show before-and –after pictures, which would indicate the amazing makeover of a fixer-upper. As people begin to share this content on social media it makes prospects aware of what to expect in an upcoming home purchase.
Build Links with Local Companies
While you’re crafting content for prospective buyers, don’t overlook the influencers and businesses in your locality. For example, in Fort Lauderdale (as mentioned before), you would probably want to sell homes in a specific section of the town where numerous businesses are located and would appeal to the interest of your clienteles.
You could visit every store, interview the owners, and then indicate to potential homebuyers the advantages of living in the area. Doing this allows you to “kill two birds with one stone.” You not only get potential homeowners to buy but the owners of local business will become interested and willing to share that content on both their websites and on social media.
What are the benefits for you? With every 10 companies you feature, you could total seven or eight backlinks and shares, which is an incredible ROI that will multiply your visibility to the persons who are following those companies. The bonus for you is that because all those followers live in the area they will be interested in buying a house there.
Real estate helps prospective homeowners to get a glimpse of the lifestyle they would enjoy living in their new homes. The use of photos, videos and other content is a great way to attract homeowners to your website. While you are trying to entice homeowners, think about what would interest influencers and what they would want to share. If you provide them with value and a reason to share your content, you are well on your way in achieving your goals.