Vista360health is one of the fastest growing companies in the health insurance sector, based in Austin Texas. With so much massive growth in one year, they began to focus more on their digital marketing strategies. This began with their web design. Their previous website had many issues, but the main problem was that they didn’t have a branded look that engaged with their target audience, and made sense.
We had a 2 hour meeting to completely understand the goals and direction that Vista360Health were needing to go, as a corporation. We first began by creating a visual with colors that really popped out at their target audience. Because their target audience is predominately millennials, we created bitmoji character icons for them through the website, which includes bitmoji characters of their staff on their bio page. This is not your typical looking corporate health insurance website design. It’s centered around their audience to be engaging, modern, and fun!