The RS3 team requested that the separate RS3 entities be displayed at the top of the homepage, and be visible without users needing to scroll down the page. The homepage also needed to clearly communicate each of the entity purposes without overwhelming the page with text, and allow users to easily navigate to the correct place to find the needed information.
Our team focussed on three strategies: limiting text while and making the text we did use bold and easy to see, and using unique visual representations of each entity. The RS3 team chose specific images, and they were placed horizontally across the homepage. We developed separate sites for each entity that would be linked to these images. The body of this site was kept simple, with a brief history of the business, and a strong call-to-action form at the bottom.