The RS3 brand includes six separate entities: Round Rock Express, Express Youth Baseball, RS3 Events & Entertainment, RS3 Strategic Hospitality, RS3 Turf and Nolan Ryan Foundation. The main challenge was to create a cohesive brand that captured each of these different entities, while displaying their unique and diverse attributes and services.
We met with the team members of each department to gather details on the most important messages and features needed for each entity’s site. After gathering all the information needed, we strategized with our graphic design and development team on layout and workflow, and presented a few options to our clients. When one was chosen, it was designed and developed, and then re-approved by the department managers to make sure we had hit the mark with both overall RS3 branding, and highlighting entity branding. Because each RS3 entity encompasses a wide variety of services, we made sure to categorize them accurately to minimize information overload.