It was really important to the Nolan Ryan Foundation team that the history of the foundation was communicated in a thorough yet concise message. There were also a wide variety of speciality products available for purchase that would need to be displayed on the site.
On the homepage, we incorporated specific images chosen by the RS3 team, along with a few short paragraphs of the Foundation’s history, linked to a ‘Learn More’ button. This allowed the opportunity for sparking interest, without overwhelming the homepage with dense text. We also created a ‘Featured Merchandise’ section on the homepage to inspire users to support the Foundation and explore memorabilia.