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The challenge

Have a Nice Day is a music festival series based around the concept of having the best day possible at a festival and “living like there is no tomorrow.” This client had an existing logo but needed to develop a website, marketing campaign, and online presence that would appeal to their target demographic, Generation Z, and improve ticket sales.

SERVICES

  • Web Design
  • Web Development
  • Brand + Identity
  • Logo Design
  • Motion Graphics
  • Content Strategy

The solution

We researched the target demographic to understand what type of branding and messaging would appeal to those aged 16-24. We turned the client’s logo into an interactive element and developed a website and marketing strategy designed to capture the attention of Gen Z as well as corporate sponsors.

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We’d love to hear about your goals and how we can help you reach them.