Have a Nice Day is a music festival series based around the concept of having the best day possible at a festival and “living like there is no tomorrow.” This client had an existing logo but needed to develop a website, marketing campaign, and online presence that would appeal to their target demographic, Generation Z, and improve ticket sales.
The challenge
SERVICES
- Web Design
- Web Development
- Brand + Identity
- Logo Design
- Motion Graphics
- Content Strategy
The solution
We researched the target demographic to understand what type of branding and messaging would appeal to those aged 16-24. We turned the client’s logo into an interactive element and developed a website and marketing strategy designed to capture the attention of Gen Z as well as corporate sponsors.
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