GoCleanse is a multi-million dollar health and fitness company. They actually teach people how to cleanse! It’s not a diet and definitely not a colon cleanse. Their approach is to weight loss, health, wellness and anti-aging. Although GoCleanse is a very successful company, when they contact us, they didn’t have an brand guidelines or digital structure. Their website looked similar to a Word document – white backgroud with black text.
We started from scratch. With their newly designed logo, we created a strong brand look for them with eye-catching colors, unique shapes, and complimentary fonts. From a marketing approach, we made definite that users understood exactly what GoCleanse was about. We broke down their different target audiences to directly engage with each strategically: Weight Loss | More Energy | Build Lean Muscle. After launching GoCleanse new website, we increased their page views and sessions by over 200% – IN ONE MONTH! Now that’s what you call some strong branding folks!