Bush Agility was a straightforward concept – the challenge was creating a website that set it apart from other Agile coaching services, while also keeping it professional. We also wanted to make sure the process for users to sign up for coaching sessions was very smooth, while also allowing our clients to gather the information necessary to prepare.
Our team reviewed multiple styles and design options before deciding on a final color scheme and approach. We used traditional blue and grey to communicate trust, but also accented with yellow to make the design memorable and modern. The custom logo we created was also incorporated into the entire site design for subtle branding. To ensure a smooth customer experience, we tested the sign up process with the client as well as internally.