No matter if you’ve built the website for your business or outsourced and hired a professional web design firm, you’ve spent both time and money to bring it to life. The question now is: Why isn’t my website getting much traffic?
Here are a few nuggets to identify and correct a few common web traffic obstacles, increase your website traffic, and gain the attention of your target audience and potential new customers.
You’re Not Going All In On Your SEO Efforts
Search engine optimization should be your top priority when you’re wanting to get more customers to visit your site. Review you website and see how it measures up in these areas.
- Are your SEO keywords overly competitive or don’t match up with you specific services or products? If so, then it won’t attract many customers to your website?
- Search engines such as Google and Bing increasingly locally focused. Therefore, you should add the name of you city to your webpages.
- Be sure that the content on your website is ‘searchable’ when search engines crawl your website. For example, Google can’t crawl the text in on you photo. Same applies to any content in Flash (whoever is still using that).
- If you website doesn’t have recent updates and fresh blog posts, you may rank lower in search engine results. Be sure to consistently post new engaging content on your website that uses keywords you’d like to be found online by.
Loading Times on Mobile, iPhone & Androids, is Slow
Have you ever went to a website on your mobile device and it left because it took too long to load? Of course you have. Your target audience doesn’t have time to wait for your website to take its time loading. Actually, according to Google, almost half of all site visitors will leave in three seconds if the pages don’t load on mobile.
- There are plenty of free web tools that’ll allow you to run a test on the loading time of your website. Use Google’s PageSpeed Insights or Google’s site tester. Google’s site tester let’s you know how mobile-friendly your website is and provide a free report.
- If your website doesn’t work well on smartphones or tablets, Google will rank you site lower in the search results. A lower search ranking equals less traffic to your business website when potential customers are searching for your services or products. If your site is mobile-optimized, then it’s definitely time to make it mobile friendly.
You haven’t invited people to visit your website.
Invite People to View Your Website
You might have the best website in the entire world, but unless you’re promoting it you won’t receive any web traffic. PPC ads and SEO are one way to promote your website, but we highly recommend that your website is visible in a number of places online.
- Claim your business and get it listing on online directories (such as Google My Business) and review sites (such as Yelp).
- Create a social media page for your business and link your website to it. Post blog posts with the links to them and new product or service pages to attract potential customers to your website.
- Find ways to generate backlinks from other website to yours. For instance: being quoted as a contributor or source in an article (request a link to your website); write guest post on motivating blogs in your industry; ask professional colleagues to add your website link, where appropriate, on their site or social media.
Is your website getting good traffic? Do you know if it is or not? We’ll do a full analysis and email you a detailed report for FREE! Contact us to get started.
ATX Web Designs is a web development and web design firm in Round Rock & Austin, Texas. We don’t just build websites, we build websites that build business.