eMDs
Corporate, Small Business
Overview
e-MDs provides technology solutions and business management services for the healthcare sector. They are a leading developer of integrated electronic medical records and practice management software for physician practices and enterprises.
Challenge
This client was in need of a digital rebranding to better reflect their brand and the acquisition of another company that needed to be integrated into the new brand identity. Their new website needed to appeal to multiple target audiences, with language that was accessible to both healthcare professionals and those in administration or managerial positions.
Overview
e-MDs provides technology solutions and business management services for the healthcare sector. They are a leading developer of integrated electronic medical records and practice management software for physician practices and enterprises.
Challenge
This client was in need of a digital rebranding to better reflect their brand and the acquisition of another company that needed to be integrated into the new brand identity. Their new website needed to appeal to multiple target audiences, with language that was accessible to both healthcare professionals and those in administration or managerial positions.
Solution
We built a relationship with the client through frequent meetings and communication to craft the perfect design and content strategy to accomplish the brand identity. We solicited feedback from upper management to establish the correct tone for the website that would resonate with the target audiences. Every page we designed was cohesive and tied into the established brand.
