iC² Institute | Innovation Research Case Study

Website

https://ic2.utexas.edu/

Solutions

Data & Analytics
Digital Experiences
Growth Marketing

Case StudyiC2

Overview

The iC² Institute is a research and innovation center at The University of Texas at Austin. ATX refreshed its digital presence to better communicate programs, research, and institutional impact.

Business Challenge

Clarifying Innovation Programs and Impact

The iC² Institute supports a wide range of innovation initiatives, research programs, and partnerships, but its website struggled to clearly communicate that breadth. Content had grown over time, making it harder for visitors to understand offerings or take meaningful next steps. The challenge was improving clarity without oversimplifying complex work.

Solution & Guidance.

Making Complex Research Easier to Navigate

We focused on organizing information in a way that reflects how the Institute thinks about innovation and research. The website structure, messaging, and navigation were refined to highlight key programs and make content easier to explore. Analytics were used to understand visitor behavior and guide ongoing improvements.

Results

Improving Clarity Without Oversimplifying

The updated site provides a clearer, more accessible view of the Institute’s work and impact. Visitors can more easily understand programs, research areas, and engagement opportunities. The iC² Institute now operates with a digital presence that better supports its mission and long-term visibility.