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Case StudyHuston-Tillotson University
Overview
Huston-Tillotson University partnered with ATX to modernize its digital foundation, improve operational efficiency, and increase visibility through a scalable strategy supporting long-term institutional growth and engagement.
Business Challenge
Fragmented Systems Limited Growth
The university’s digital presence, internal systems, and marketing efforts had developed independently over time, limiting efficiency and impact. Fragmented workflows reduced operational clarity, while inconsistent digital visibility made it harder to reach and engage key audiences. Leadership needed a unified approach that addressed both operations and growth.
Solution & Guidance.
Aligning Strategy Across Digital Operations
We worked with university leadership to assess internal systems, digital touchpoints, and visibility gaps to define a clear, institution-wide strategy. Priorities were aligned around modernizing the website, automating internal processes, and strengthening digital channels that support awareness and engagement. Execution was guided with a long-term view, balancing operational improvement with sustainable growth.
Results
A Unified Foundation for Sustainable Growth
The university now operates on a cohesive digital foundation with streamlined workflows and clearer cross-department alignment. Improved digital visibility and performance strengthened engagement across key audiences while reducing internal friction. Together, these changes positioned the institution to support growth with greater efficiency, consistency, and confidence.
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