Bertolino LLP

Law Firm, Small Business
SERVICES: WEBSITE / STRATEGY

Overview

Bertolino LLP is a firm of occupational license defense attorneys serving clients across Texas. The group defends individuals who have been accused of misconduct in their professional lives. Their work helps licensed professionals retain their accreditation and reputation.

Challenge

This client’s previous web development company gave them very little access to the backend of the site and only minor control over digital branding. Without important backend tools like site traffic and keyword analytics, this client was limited in their marketing and branding capacities.

Overview

Bertolino LLP is a firm of occupational license defense attorneys serving clients across Texas. The group defends individuals who have been accused of misconduct in their professional lives. Their work helps licensed professionals retain their accreditation and reputation.

Challenge

This client’s previous web development company gave them very little access to the backend of the site and only minor control over digital branding. Without important backend tools like site traffic and keyword analytics, this client was limited in their marketing and branding capacities.

Solution

Our biggest goal with this project was to put the client in a place where they had the marketing and data analytics capabilities to generate new leads and gain new clients. The majority of individuals seeking legal help start their search online, so it is important for law firms to establish a credible and far-reaching web presence. We redesigned and redeveloped the Bertolino LLP website, giving the client more control of internal processes as well as brand direction. We also provided ongoing maintenance and marketing consulting to ensure the client stayed on track with business goals and SEO best practices.
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