What is the most important part of creating a business website? When many small business owners think about launching their company online, they think of the website design: how they want their site to look and feel. While this is a crucial element of creating an online brand, web design is only half the story.
A business also needs high quality content that is crafted to engage and convert their target audience. All too often, content becomes an afterthought for businesses seeking to market themselves online and they fall into the trap of committing one or more of these 5 digital content mistakes. This can cost them leads, sales, and even their company’s reputation.
If you are a small business looking to create or redesign your website, here are the top 5 digital content mistakes to avoid:
- Too much content. You don’t need to tell your company’s entire story on your website and list all your achievements and accolades. The modern consumer has a very limited attention span, so it is critical to maximize every millisecond of time they spend on your website. Share about your company and how it will serve your audience in as few words as possible, while still addressing their pain points, conveying your unique value, and showcasing your brand personality.
- Too little content. Conversely, when companies rely solely on photos, video, and visuals to tell the story of their brand, it can leave their audience confused or with unanswered questions. For example, companies with little to no content on their homepage take an enormous gamble that visuals alone will motivate website visitors to explore the rest of the site before clicking away.
- Not utilizing keywords. While it is important to employ Search Engine Optimization tactics intentionally and not fall into the trap of keyword stuffing, it is also detrimental not to use any keywords in your content. Including both single terms and phrases that your audience will be searching for online will help you rank higher in search engine results. It will also signal to your website visitors that your content is relevant to them.
- Not focusing on the audience. When companies talk too much about themselves on their website, it can turn their audience off. Your digital content should always be created with your audience in mind. After all, they are who will be reading and engaging with your content, and they are the ones you need to grow your business!
- Using insider language. Companies in the tech, manufacturing, academic, and science-related industries need to be careful about including too much technical language and jargon in their website content. Unless a company knows that their primary audience will be very technically-versed, it is a good idea to keep digital content as simple and straightforward as possible. Think about explaining your products and services in a way a 5th grader could understand.
Is your business website currently making any of these content mistakes? If so, you could be hurting your chances of growing your business online. Curious about a content audit to get a full picture of how your company website could be improved from a content perspective? Reach out to ATX the Brand for more information about our content services.
Search Engine Optimization is a term that small businesses hear all the time. Simply put, SEO is the series of strategies and tactics used to help websites rank well in search engine result listings. By changing elements of a website’s content, design and more, it is possible to improve its placement in search results.
However, far too many companies see SEO as a silver bullet that will save their company, make them a lot of money, or make their website more effective. What many don’t realize is that SEO is just half the battle. It can be very effective at getting visitors to a website, but it doesn’t mean they will stay on the page or take any kind of action, such as making a purchase or submitting an inquiry. In fact, if not approached properly, SEO can actually negatively affect your business. Here are three main reasons it can be unhelpful to invest in SEO services:
- Keyword stuffing. Keyword stuffing is the process of inserting popular search terms into the content of a website so many times that it sounds unnatural or is difficult to read or understand. Not only does keyword stuffing negatively affect the user experience, but some search engines may penalize websites that overuse keywords. So, there is a limit to what SEO can accomplish in terms of adding keywords to content. Beware of hiring an SEO company that does not understand the intricacies of the process and that will sacrifice readability and the user experience in favor of additional keywords.
- Brand damage. Search Engine Optimization tactics should be used intentionally and strategically. If not, it could seriously harm a brand’s image. Studies have shown that modern consumers favor brands that feel personal and transparent. This usually means clean, informative and friendly websites that have a bit of personality to them. If a website prioritizes SEO above all else, the resulting content can end up sounding dry, robotic and disingenuous. This will immediately turn off some website visitors and make the company appear less than credible.
- Ignoring the User Experience. By focusing too heavily on how to generate website traffic, some companies ignore the most important part of having a website: engaging with their audience and inspiring them to take action. Even if your website ranks at the top of Google Search results, this will do you no good if your website is confusing, cluttered, or irrelevant.
Search Engine Optimization is an important tool in making your company website effective and generating leads and sales. However, it will do no good in isolation. It needs to be paired with intentional content and design strategies that are based around what your audience wants and needs. There are many companies that offer SEO services, and they are not all created equal. As a small business, your best bet is to hire an SEO team that takes a holistic approach to your website and digital brand identity, so that you are not missing crucial elements that will contribute to the success of your site.
Most companies know that creating a website to market their products and services is one of the first steps they need to take when launching a business. However, far too many businesses jump into the website design and development process without answering three critical questions: Who is the audience? What are the website objectives? and What will motivate the audience to take action?
No matter how good your website design, how amazing your product, or how comprehensive your content and search engine optimization, your business website will underperform if these questions are ignored — and your business will leave money on the table.
In this blog post, we’ll break down these three critical components of creating a website, and we’ll explain why they should be addressed before the first design mockup or content draft.
- Who is your website for? Many businesses jump into the web design process thinking entirely about themselves: how great their brand or their product is, how they are better than the competition, etc. What many fail to consider is a breakdown of their target demographic, and even more specifically, the cross section of their audience who will be visiting their website. It is crucial to understand exactly who you are redesigning your website for, so that you can design each element to engage the audience and prompt them to action. At ATX The Brand, we recommend completing an audience persona analysis or at least identifying your audience’s main motivations and pain points.
- What do you want your website to do? Websites have different purposes. These purposes can include giving a brand credibility, informing an audience about products and services, educating, generating leads, or creating brand awareness. Depending on the purpose of your website, the content and design will look different. Before starting a web design process, your company will need to identify your objectives and have a process for revisiting these goals and objectives periodically so you can understand if you are meeting your benchmarks.
- What motivates your audience? Finally, in addition to identifying the target audience, it is critical for companies to understand what their audience will respond to online and how to coax them down the marketing funnel of their website. Do you want website visitors to contact you? Request a quote? Sign up for your newsletter? Buy a product? Depending on your site objectives, you will need to understand the psychology of your audience, how they interact online, and what will persuade them to take action on your specific website.
By answering these three important questions before even starting the web design process, you will maximize your investment in web design or marketing services and help ensure your website is effective and meets your business goals. To learn more about the process of planning to create a company website or to get a free estimate on business web design services, contact ATX the Brand today.
Whether you’re a local business or an entrepreneur in Austin, TX, understanding the cost of website development is essential when planning your online presence. In this blog post, we’ll explore the factors that influence website development costs and provide insights to help you budget effectively.
Complexity and Functionality:
The complexity and desired functionality of your website play a significant role in determining the cost. A basic informational website with a few static pages and a contact form will generally have lower development costs compared to more complex projects. Features like e-commerce functionality, custom web applications, or interactive elements require additional development time and expertise, thus impacting the overall cost.
Design and Customization:
The level of design customization you require also affects the cost. Using pre-designed templates or themes can be more cost-effective compared to creating a fully custom design from scratch. Templates provide a starting point and can be customized to align with your brand, resulting in a visually appealing website without incurring the expense of a completely custom design. However, if you require a unique design that truly reflects your brand’s identity and differentiates you from competitors, investing in custom design may be worth the cost.
Consider whether you’ll handle content creation in-house or outsource it to professionals. High-quality content, including copywriting, photography, and graphic design, is crucial for an effective website. If you’re able to create content internally, it can help reduce costs. However, if you require professional assistance to create engaging and impactful content, it’s important to factor in the cost of content creation services when budgeting for your website development.
Specific technical requirements can also impact the cost. If your website requires integrations with third-party systems, API development, database management, or other advanced functionality, additional development time and expertise will be necessary, thus increasing the overall cost. It’s important to clearly define your technical requirements during the planning phase to receive accurate cost estimates.
Maintenance and Support:
Beyond the initial development cost, consider the ongoing maintenance and support required for your website. Regular updates, security monitoring, and hosting fees should be included in your budget to ensure a well-maintained website. Ongoing support, such as bug fixes, feature enhancements, and technical assistance, may also incur additional costs. Discuss maintenance and support options with your web design company to understand the associated costs and choose a suitable plan for your needs.
The cost of website development in Austin, TX varies depending on factors such as complexity, design customization, content creation, technical requirements, and ongoing maintenance. Businesses can expect to pay anywhere between $2,000 and $10,000+ for a new website, depending on the requirements. It’s crucial to assess your needs and work with a reputable web design company to obtain accurate cost estimates for your project. By understanding the factors that influence website development costs and budgeting accordingly, you can ensure a successful and cost-effective web presence that aligns with your goals and delivers value to your business.
Visual storytelling is a powerful technique that can captivate and engage users, leaving a lasting impression. In today’s blog post, we’ll delve into the significance of visual storytelling in web design and explore effective strategies to incorporate it into your website.
- Choose Compelling Imagery
When it comes to visual storytelling, images play a crucial role. Select high-quality images that align with your brand’s narrative and evoke the desired emotions. Whether you’re using professional photography, illustrations, or carefully curated stock photos, ensure that they enhance your website’s visual appeal and support your storytelling efforts. Images that evoke emotions or tell a story on their own can create a strong connection with your audience.
- Implement Video Backgrounds
Video backgrounds have gained popularity as an effective way to engage visitors and communicate a narrative. Engaging videos can be used as a powerful storytelling tool, capturing attention and conveying your brand’s message in a dynamic and engaging way. When incorporating video backgrounds, ensure that the content aligns with your brand and doesn’t overshadow other important elements on the page.
- Infuse Graphics and Icons
Custom graphics, icons, and illustrations can visually communicate your brand’s story and enhance user engagement. These visual elements can simplify complex concepts, enhance readability, and add personality to your website. Custom-designed graphics and icons that reflect your brand’s unique style and values can create a cohesive visual narrative and enhance the overall user experience.
- Utilize Parallax Scrolling
Parallax scrolling is a technique that creates a dynamic visual experience by allowing background and foreground elements to move at different speeds as users scroll down the page. This effect can be used strategically to guide users through your narrative and create a sense of depth and immersion. By utilizing parallax scrolling, you can visually tell a story as users explore your website, adding an element of interactivity and engagement.
- Interactive Storytelling
Interactive elements such as animations, sliders, or scrolling effects can be incorporated into your web design to reveal your story gradually. These interactive elements encourage users to engage with your website, explore your content, and actively participate in the storytelling process. Whether it’s interactive infographics, animated product showcases, or interactive timelines, these elements add depth and interactivity to your storytelling efforts.
Visual storytelling can transform your website into a captivating journey, making a lasting impact on your visitors. By incorporating techniques such as choosing compelling imagery, implementing video backgrounds, infusing graphics and icons, utilizing parallax scrolling, and incorporating interactive storytelling elements, you can effectively communicate your brand’s story, increase user engagement, and leave a memorable impression. Remember, a well-crafted visual narrative has the power to captivate, engage, and create an emotional connection with your audience, ultimately driving them to take desired actions.