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Author: Daniel Griggs

guitar

How a Humanities Student Turned a Guitar Into Utah’s Beloved Hot Dog Empire

For the month of February, we’re talking all about college student entrepreneurs. Our 4-part series looks at four very different businesses started by studentpreneurs and the key takeaways that can help you in your business. Questions? Suggestions? Want to us to feature your business? Drop us a line! anna@atxwebdesigns.com.

Who: Jayson Edwards

What: J Dawgs, a hot dog restaurant from Provo, UT

Where: Brigham Young University

The Problem: The city didn’t have a great hot dog place.

The Solution: Sold his guitar and invested the money in a tiny restaurant space near campus.

Jayson Edwards was a student at Brigham Young University. One day he was walking along a street and realized that he could start his own hot dog stand. He had spent two years living in Canada where he had eaten really good hot dogs and realized he missed those dogs–and other people would probably enjoy them, too.

In 2004, he pawned his electric guitar and invested the money in a tiny (12’x12’!) shack not far from campus. The business has been thriving ever since.

Edwards keeps a very simple menu: two kinds of dogs (polish or beef), soda, chips,and condiments. But, he does have one trick up his sleeve: he uses a “secret sauce” that was taught to him by his grandmother.

Initially popular among other college students, his restaurant J Dawgs is now in six locations around Utah. He’s also diversified his revenue streams. Each location sells T-shirts and J Dawgs offers catering services. And to think it all started from a guitar.

Top 3 Lessons and Takeaways:

  1. Specialize. Sometimes the more niche you are, the more profit you can earn. J Dawgs’ menu is extremely simple and extremely good. They’ve focused on what they’re good at (hot dogs, buns, sauce, atmosphere) and replicated it. No need for frills or menu changes.
  1. Secret Sauce! Every company needs a secret sauce. Offer something that no one else does, that no one else possibly can. That way even if another delicious hot dog place popped up, J Dawgs still has the sauce everyone loves. A little touch of exclusivity goes a long way for your brand, and your customers.
  1. Use Your Resources. Edwards had taken a class in entrepreneurship before starting his business, but after starting he continued utilize his school’s center for entrepreneurship. Take a class. Get a mentor. And just start! Edwards didn’t have any capital, so he created it by pawning his guitar. Universities are full of resources.
how search can help

How Search Can Help You

Consumers use search engines to ask questions, find solutions and gain knowledge on a certain subject. As a marketer, you want consumers to identify with your company, products, and services. First, you need to identify what types of thoughts and search terms define certain areas. Marketers must develop a hybrid solution that satisfies both what the consumer wants and what the company is selling.

For example, people might associate any fuel-efficient vehicles with the term “hybrid”—although this term doesn’t refer to all types of fuel-efficient vehicles. A company that sells an “all-electric car,” wants to be a thought leader for fuel-efficient vehicles. But, because this company does not sell hybrid cars, they must explain that to customers somehow. For instance, they could say something like “All-Electric Car offer better MPG than any Hybrid”. By doing this, the electric car company is maintaining its position as a leader for people looking for fuel-efficient vehicles. They are not only using a solution that aligns customer needs but product sales. This helps them become top of mind for customers.

If you want to engrave yourself on the minds of your consumers you need to be there whenever they look. Choose terms that describe a customer need and go with a paid and organic search engines. The higher you rank on the search results page, the better your chances are of becoming a thought leader.

Audience-and-Improve

Wow Your Audience and Improve SEO

In today’s society, to truly establish yourself as a leader and wow your audience you need to create longer and more in depth content. This will truly help show your audience what you know that benefits them. There are 6 reasons why you want to write longer content that is deeper, offers more facts, and engages your audience in a better way. You can truly delve into a topic with more words than reading longer content or watching longer videos. The first step, start with longer features and higher quality. Secondly, dig deeper include more visuals. There are different types of content that lend themselves to digging deeper.

Feature Articles — A featured article requires more research and has a different format that’s shorter than blog posts have. Often a long article consists of quoting other authorities, books, individuals to further the points being made in the article. To demonstrate your authority, knowledge, and expertise you need to write long articles that will help be useful to you and your audience.

Case Studies — Typically a case study covers so much and the content is usually longer. You must define the problem, offer the solution and share the results via the case studies that you publish. This will certainly keep people reading. People like reading how a solution worked for other people, so case studies are a great choice for longer content.

White Papers —The intent of a white paper is to give authoritative information to guide the readers to answers about an issue that matters to them. A white paper is traditionally used in government and education circles. It will describe benefits, present a set of questions, tips or points about the topic, as well as recommendations and solutions.

Instructional Videos —Videos are known to grab the attention of the audience, and what better way to demonstrate your knowledge and build authority than a long, in depth video tutorial on an important topic for your niche.

If you choose to include longer more in depth content to wow your audience, it needs to be more appealing visually. Make sure to add in images, plenty of bullet points, subheadings, and headers. Also, it’s okay to send people to new pages for the rest of the content it’s essential good for SEO in today’s search engine climate.

marketing the millennial

Marketing the Millennial

Did you know Millennial’s spend 6 hours a day checking email? Yes, it’s true! According to research done on CMO.com. Those results are spread across a wide range of demographics, but the numbers don’t lie. The results show that 70% of Millennials check their emails while watching tv, 50% check their emails while in bed, 40% check their emails while on vacation and 42% check their emails while in the bathroom. Their involvement in email far outstrips the usage of any other group.

I mean seriously, Millennials were pretty much born with the digital spoon in their mouth. Which would explain why millennial’s tend to create their own rules of engagement via email. Did you know a millennials believe it’s appropriate to use emojis when communicating with a direct manager? Seriously, emoji’s have meaning to the millennial. Do the older generations even find that to be an appropriate means of communication? I think not! However, as a marketer, it’s important to know that the millennial does consider it appropriate.

Let’s put some numbers into perspective so 70% of the millennials check their emails “While Watching TV” this means they are watching tv on their smartphones, tablets, and watches. Email alerts typically pop up all the time and they read them. Email is not only relevant for millennials, it also remains to have the highest ROI for direct marketers. Marketers need to keep the following in mind to ensure they grab millennial mindshare and don’t just add to the noise in Millennials’ inboxes:

  • Make sure your emails are mobile friendly
  • Contextual email is everything
  • Pictures are worth a thousand words—optimize emails for images and allow for quick feedback through emojis
  • Less is more—Quality over quantity will win the day.

If you use the tips listed above, focus on the target audience and your email marketing strategy, you can really get skin in the game. After all, millennials truly are your biggest customer.

facebook insights

How to Get the Most from Facebook Insights

In today’s society, social media sites are a huge contributing factor for sales. Facebook, is especially great for small businesses to generate new leads and build their online presence. Why? Because potential customers spend most of their free time online. According to Social Media Today, the average person will spend nearly two hours on social media every day!

How do you know what type of customers you’re attracting to your Facebook page? Well now there is a new easy tool to use that is called “Facebook Insights”. It has the ability to show you all kinds of statistics about how your Facebook business page is performing. I know you’re probably thinking I’m about to give you the “sales pitch” or be told the elongated “too much information” spill. Surprisingly no, I actually have simplified and highlighted a few of the essential benefits that Facebook Insight has to offer.

  • Your top posts. Facebook Insight allows you to see your most popular post you have. It also shows you what kind of content, posting times, and days are best to receive more likes and clicks from your audience.
  • See who your best fans are. You can see who your most-engaged followers are. Which includes; the location, age, and interests. This is especially beneficial to business owners because it can help you refine your marketing strategy and increase the traffic to your page.
  • How you compare to competitors. Yes, that’s right, Insight helps you see how your business page compares to the competitors page. Awesome right? It can also show you the top five competitor pages and how they are engaging and growing with their fans.
product feed advertising

Use Product-Feed Advertising on Social Media

For nearly 15 years, marketers have been relying on product display ads to boost advertising campaigns. A few short years ago targeting capabilities, advanced analytics, and product ads opportunities, weren’t available. It’s time to carry these results over to other marketing channels, get your marketers excited and improve advertising. How can you do that? Simple, with Product-Feed-based advertising. Product-feed advertising on social media may be your solution for delivering highly targeted personalized ads to your audience. We have listed four advantages that product–feed advertising has to offer that you may want to consider.

1. Boost Ad-Performance

No one enjoys seeing ads they care nothing about. In all honesty, reaching the right people with the right message isn’t always easy but by automating the process, feed-based advertising creates efficiencies. It will boost ad performance in ways that truly move the needle.

2. Consistency

Feed-based advertising allows you to reach your audience with relevant products at the right time. Consistency is important not only as consumers return to your website, but also in the ads they view. Although people move from device to device they are almost always logged in as themselves on social channels. Which means, you have access to a personalized and authenticated data.

3. Accelerate the Process

The purpose of programmatic feed advertising is to addresses the issue by accelerating the development process. This makes things easier for marketers. Rather than rely on a creative agency or in house team to put them together, assemble ads from the product feed itself. It will not only save you save time but money.

4. Ability to Scale

Feed-based advertising streamlines the process so that you can combine the right ad and or destination with the data you have. You can effectively manage and optimize social ad campaigns on Instagram and or Facebook at scale.

Conclusion

If you want a simple strategy that can be personalized, boost performance and retargeted for maximum impact, then get feed based advertising!
It will not only deliver consistent customer experiences but it will accelerate the creative development process.

real estate agent

If You’re A Real Estate Agent READ THIS!! Top 4 Ways To Land More Leads & Clients Using The Internet

Use videos, photos and social media to get your clients to see the lifestyle they could enjoy in a new home.

Real estate is a thriving but competitive industry and with so many real estate agents clamoring to get their piece of the pie, entry into the market gets more challenging every day. Every agent small or large depend on content marketing. It has the potential to provide substantial exposure even on a low-cost budget and can transform your business extensively.
When compared to other industries, real estate companies have a better chance of surviving in a competitive market. People are always looking for some place to live and this creates the potential for you to reach thousands of clients. If you are selling mid-market homes in Fort Lauderdale, (for example) you have an explosive potential market to people living in Florida. Consequently, you will find prospects in other states who want to buy a house in Fort Lauderdale.
With these possibilities, content marketing can be profitable for you because it can place your listings in front of unexpected prospects.
The real estate industry is also visual and applicable. Chances are, if someone is not interested in real estate, they might be eager to share content about a lovely condo or a prominent house.
Since real estate is relatable, it does not require a pro to know and share that type of content. However, if your business is about pest extermination, you will have a much smaller audience of potential sharers, even though anyone could become your client.

Use Video to Sell a Completely New Lifestyle

The real estate is a visually alluring industry, but many agents have not used it to their advantage. The standard photos of the past are no longer appealing and workable. You have a better chance using the 360-degree video, which produces an exceptional experience, where virtual reality allows your clients to tour their future homes.
The use of these visual opportunities makes you stand out among your competitors. Influencers most likely will shy away from sharing photos of unattractive houses. It is important then that you have new and interactive content that will be much more appealing, thereby increasing the likelihoods of it going viral.
Yes, you need to use a video, but it is better to use a video that provides a walk-through tour of a house rather than a set of videos. Ensure too, that you check out the shops, restaurants and the local scenery and include these in your photos and videos. This allows prospective clients to have a knowledge of what the area offers. Bear in mind too that you are not only trying to get them to purchase a house but you are selling them a complete new lifestyle. A video is ideally
suited for painting that picture for your prospects.

Turn luxury homes into shareable content

If you specialize in selling only lower-end houses, you might want to look at luxury properties as a means of making content marketing stress free. Prospects tend to be more eager to share content about a magnificent million-dollar house rather than a starter home costing $100,000.
Even if you don’t sell luxury homes look at them. Why not visit a luxurious house and create a video while touring the place? On the other hand, you could tour the cheapest, most awful house you can think of. This kind of content is what people will want to share. Maybe you can’t buy it, but it will create shares, generate backlinks and will increase traffic to your website.

Demonstrate how to renovate a Fixer-Upper

The creation of educational content is one more strategy you can use to get backlinks to your website. The real estate industry is ideally suited for content creation. Why? Because of the numerous possibilities that exist for creating content for persons who want to take on DIY home improvement ventures, flip houses, or just need to hire a contractor for big renovation project.
Another strategy you could use is to create video series, and as you walk through these properties, you tell persons about the improvements required. Similarly, you could show before-and –after pictures, which would indicate the amazing makeover of a fixer-upper. As people begin to share this content on social media it makes prospects aware of what to expect in an upcoming home purchase.

Build Links with Local Companies

While you’re crafting content for prospective buyers, don’t overlook the influencers and businesses in your locality. For example, in Fort Lauderdale (as mentioned before), you would probably want to sell homes in a specific section of the town where numerous businesses are located and would appeal to the interest of your clienteles.
You could visit every store, interview the owners, and then indicate to potential homebuyers the advantages of living in the area. Doing this allows you to “kill two birds with one stone.” You not only get potential homeowners to buy but the owners of local business will become interested and willing to share that content on both their websites and on social media.
What are the benefits for you? With every 10 companies you feature, you could total seven or eight backlinks and shares, which is an incredible ROI that will multiply your visibility to the persons who are following those companies. The bonus for you is that because all those followers live in the area they will be interested in buying a house there.
Real estate helps prospective homeowners to get a glimpse of the lifestyle they would enjoy living in their new homes. The use of photos, videos and other content is a great way to attract homeowners to your website. While you are trying to entice homeowners, think about what would interest influencers and what they would want to share. If you provide them with value and a reason to share your content, you are well on your way in achieving your goals.

Marketing Is Like Fishing

You Can’t Force a Fish to Bite: The Importance of Being Patient in The Marketing World

I’m no expert in fishing , by far. But I’ve recently grown to enjoy it much more. What I’ve learned about fishing also applies to marketing. Here are a few quick things you absolutely need to know.

 

WHAT KIND OF FISH ARE YOU TRYING TO CATCH?

Identify Your Target Audience

You don’t decide what bait you’re going to use until know what kind of fish you’re going to go fishing for. Same thing applies to marketing.

Before you can decide if you’re going to use social media, do SEO, or how you’ll redesign your website, you need know who are audience is.

 

CHOOSING THE RIGHT BAIT:

Web Design, Facebook, Twitter, or PPC.

Depending on what you’re fishing for and trying to catch, then you can choose your bait: live shrimp, plastic worms, minnows, etc.

Before you up and decide that you want to use twitter to engage with your audience, make sure that that’s the best platform to use for your business when trying to capture their attention.

For example, typically if you’re small local business in a common industry, such as a chiropractor, then having s very interactive Facebook page, along with doing Facebook ad campaigns, makes more sense than spending most your efforts on twitter.

Now, this isn’t to say that you wouldn’t get leads and clients from doing another form of marketing, but it’s all about getting the most bang for your buck, right?

 

YOUR CAN’T FORCE A FISH TO BITE:

Be Patient and Adjust

Even with the perfect pole, bait, and fishing spot you still can’t force a fish to bite (I know from experience). It takes patience, and it takes skill.

For one, there are many other competitors that are marketing in your industry. You’re not the only one. Let me repeat that: you’re not the only one.

That means it takes skill and figuring out how to best capture your audience and give them what they’re looking for, in the most effective way.

Maybe that has to do with your website not being up-to-par. Or that the marketing you’re doing is as good as you think.

You can’t just throw up some marketing on the internet and expect it work. And even if it does, you’ll still have to keep critiquing it because the web changes fast and so the your audiences’ preference.

Always be prepared during marketing when trying to grow your clientele or customer base. You do this by strategy, patience, and being willing to make adjustments when need be.

For the record, I just started enjoying fishing recently within the past year. It’s probably because I’ve gained more patience and actually begin catching something. But what I’ve learned has helped me understand the art of it all. I’m no expert. No even close to it, ha.

Daniel Griggs – ATX Web Designs Founder & CEO

Marketing Is Like Fishing

You Can’t Force a Fish to Bite: The Importance of Being Patient in The Marketing World

I’m no expert in fishing , by far. But I’ve recently grown to enjoy it much more. What I’ve learned about fishing also applies to marketing. Here are a few quick things you absolutely need to know.

 

WHAT KIND OF FISH ARE YOU TRYING TO CATCH?

Identify Your Target Audience

You don’t decide what bait you’re going to use until know what kind of fish you’re going to go fishing for. Same thing applies to marketing.

Before you can decide if you’re going to use social media, do SEO, or how you’ll redesign your website, you need know who are audience is.

 

CHOOSING THE RIGHT BAIT:

Web Design, Facebook, Twitter, or PPC.

Depending on what you’re fishing for and trying to catch, then you can choose your bait: live shrimp, plastic worms, minnows, etc.

Before you up and decide that you want to use twitter to engage with your audience, make sure that that’s the best platform to use for your business when trying to capture their attention.

For example, typically if you’re small local business in a common industry, such as a chiropractor, then having s very interactive Facebook page, along with doing Facebook ad campaigns, makes more sense than spending most your efforts on twitter.

Now, this isn’t to say that you wouldn’t get leads and clients from doing another form of marketing, but it’s all about getting the most bang for your buck, right?

 

YOUR CAN’T FORCE A FISH TO BITE:

Be Patient and Adjust

Even with the perfect pole, bait, and fishing spot you still can’t force a fish to bite (I know from experience). It takes patience, and it takes skill.

For one, there are many other competitors that are marketing in your industry. You’re not the only one. Let me repeat that: you’re not the only one.

That means it takes skill and figuring out how to best capture your audience and give them what they’re looking for, in the most effective way.

Maybe that has to do with your website not being up-to-par. Or that the marketing you’re doing is as good as you think.

You can’t just throw up some marketing on the internet and expect it work. And even if it does, you’ll still have to keep critiquing it because the web changes fast and so the your audiences’ preference.

Always be prepared during marketing when trying to grow your clientele or customer base. You do this by strategy, patience, and being willing to make adjustments when need be.

For the record, I just started enjoying fishing recently within the past year. It’s probably because I’ve gained more patience and actually begin catching something. But what I’ve learned has helped me understand the art of it all. I’m no expert. No even close to it, ha.

Daniel Griggs – ATX Web Designs Founder & CEO