5 ways to improve your mobile app strategy

The largest consumer generation is entering its prime spending years, has a collective $600 billion in spending power, and is redefining the way we do digital branding and marketing.

We’re talking about millennials. Marketers have had their eye on millennials—or adults ages 23 to 38—for years and are paying close attention to this generation’s digital habits to understand how best to reach them in the oversaturated online space.

Millennials browse the internet on their phones three times as much as they do on desktop computers or laptops. That means websites today don’t just need to be developed with mobile browsing in mind, they need to prioritize mobile. In fact, experts recommend that service providers consider creating a custom mobile app to serve the needs of their customers instead of relying solely on the mobile version of their website.

Not all apps are created equal, however. There are several best practices that will help ensure your mobile app is millennial friendly and will meet the expectations and standards of this massive consumer demographic.

To upgrade your mobile app experience, consider the following strategies:

  1. Streamline your login process. Accessing your app should be as quick and easy as possible while still maintaining high security standards. Login screens should be simple and intuitive with limited text or advertising content.
  2. Reduce friction. The app user experience should be a seamless flow with no sticking points that make the user pause, stall or wonder “now what?”. Methods to reduce friction include eliminating extraneous steps, simplifying forms, reducing pop-ops and incorporating built-in suggestions.
  3. Improve visual flow. The more your app design caters to the millennial aesthetic, the more likely this demographic is to trust your brand and engage with your content. Millennials tend to favor unique typography, large font, generous use of white space and interactive graphics.
  4. Offer 24/7 support. Millennials expect prompt responses to support questions. Preempting questions through FAQ sections and offering round-the-clock support through features such as chatbots can keep millennial users engaged and happy.
  5. Get a mobile app audit. A mobile app audit is a comprehensive review that will help determine whether you are reaching your target audiences in the most efficient and effective way possible.

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