Running a small business requires the ability to multitask and wear many hats. Entrepreneurs and small business owners don’t always have the resources to hire staff or assistants to complete the tasks that many larger companies dedicate whole departments to. A small business owner often has to handle the administrative, marketing, customer service and financial aspects of the company in addition to providing or organizing the delivery of products and services.
One aspect of small-business ownership that can feel daunting and overwhelming is social media management. While large corporations have teams of people researching, posting and responding on social media platforms, small companies don’t always have the time to prioritize engaging on Facebook, Instagram, Twitter and other sites.
If you are a small- or medium-sized-business owner and aren’t able to dedicate a lot of time to social media management, here are a few tips to help you keep up with the trends and get the most bang for your buck when you are able to post.
- Schedule your posts. Scheduling your posts weeks or months in advance will save you a lot of time and stress in the long run. Instead of worrying about what content to post each week, you can block out a few hours of time each month to plan social posts ahead of time. You can schedule posts through the social media platforms themselves or upgrade to a paid post scheduler like Buffer or Hootsuite for an even easier and more streamlined experience.
- Post consistently. Studies have shown that consistency is key when it comes to social media posts. Whether you’re posting daily or a few times a week, maintain a regular pattern so that your followers know what to expect. The most recent surveys show that posting at least once per day on Instagram and Facebook will garner the most engagement, but posting consistently is more important than posting every day.
- Add value with your posts. Your social media feed shouldn’t read like an advertisement. If most of your posts are promoting your products or services, you will lose engagement and followers. Instead, make sure about 70-80% of your content is something that adds value for your followers. Examples are educational information, tips and tricks, freebies and contests, or humorous content that provides a much needed chuckle.
- Interact with your followers. Consumers are more likely to purchase and promote brands that interact with them on social media. Set aside a day or two each week to respond to comments and questions so you can show your followers that you are active and engaged.
- Look at your analytics. Facebook, Instagram, and other social media sites offer users data about posts, followers and engagement. By viewing your insights and analytics you will be able to gather useful information, such as which types of posts get the most engagement and when your followers are most active. This information will help you maximize your social media efforts.