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4 Ways To Start Marketing Your Local Business Free and Get More Leads

We’ll tell you exactly how to get more leads for your local business for FREE.

If you have a local business, you probably want local customers. A referral from Guam may not help you if you have a pizza restaurant in Oklahoma. How can you get local leads that grow your business without spending a fortune?

1. Re-evaluate your target market.

With today’s booming economy, you neighborhood may be changing as new homes are built that attract new people to your area. Does your customer base seem to be changing lately? Are different people walking through the door? They may be the first of many new customers that want to know more about you.

  • Re-evaluate your “ideal customer”. Is it different than it was 1, 3 or 5 years ago? Are there more people or different age groups?
  • Double check your pricing. Is your new customer more affluent? You don’t have to raise your prices because your costs went up. If your customers can afford it, you may have some room to increase your bottom line.
  • Look at sales. Does your product selection need to change to keep up with new clientele? It may be time to change it up to meet customer demand.

Marketing is all about location, location, location – but it’s also about, customer, customer, customer. Re-evaluate your target audience and discover what their current needs are.

2. Turn email into your heavy hitter

Email marketing comes in high on our list of recommendations for small businesses and startups, because it works. Regardless of industry or organizational size, marketers across the board point to email marketing as the tactic that produces their highest return on marketing dollars invested. ExactTarget.com’s 50 Email Marketing Tips and Stats for 2014 reported that marketers received an average return of investment of $44.25 for every $1 spent on email marketing.

The cost for email contact programs is nominal, ranging from $0 to $50 or more per month from email marketing platforms such as Constant Contact or Campaigner.  Consider monthly campaigns that advertise weekly specials or discounts your frequent customers will love and appreciate.

Not only is email effective, it’s also desired. In study after study, consumers regularly say that email is their preferred channel for brand communications. The marketing gurus at MarketingProfs.com shared data from a Message Systems study that found for nearly one-third of all consumers, email is the communication channel they prefer when it comes to marketing.

We’ll tell you exactly how to get more leads for your local business for FREE.

3. Optimize your Website

Although many small-business owners claim that word of mouth is their best marketing, it probably shouldn’t be. When it comes to making big purchases, 81 percent of consumers go online before heading out to a store and may spend from two to three months gathering the information they need to make a decision, according to GE Capital Retail Bank’s second annual Major Purchase Shopper Study.

Even when it comes to low-ticket items or the type of small businesses a consumer is likely to buy on a daily basis, the Internet, accessed via desktop, tablet or mobile, is often the starting point that leads to a buying decision. In fact, when it comes to mobile searches, more than half (55 percent) resulted in conversions within one hour, according to a Mobile Search Moments report, (which is also another great argument for investing in mobile-friendly web design).

Whether your products or services would be classified as big ticket or extremely affordable, the conclusion is the same: small-business owners and entrepreneurs that do keyword research and build out their web sites in accordance with best practices in search engine optimization (SEO) will be rewarded by search engines with more favorable SERP (search engine result placement) in organic search results. In other words, they will get more website traffic because their business listings will be placed directly in the path of prospective buyers who are researching products or services, or who are looking for a business online.

4. Be strategically social

If you invest that $41 in sponsored posts on Facebook or LinkedIn, you can put your brand, products or services in front of thousands of members of your target audience each month. Even a small investment in social marketing can produce hundreds of new followers on social networks as well as increased web traffic, brand awareness and hopefully bottom line profits that can be traced back to initial engagement on social media.

Because of their popularity with consumers (Facebook) and with business buyers (LinkedIn), social platforms have done small-business marketers a big favor. Not only do they allow you to set a limit on the amount spent to sponsor a post or page, they have also built tools which allow you to drill down into demographics in order to put these ads and posts directly on the feeds of individuals who meet your ideal buyer type criteria.

If you’re ready to take your business to the next level, you can put these 4 tips into practice today to reach new (and old) customers, both face-to-face and online to grow your business.

We’ll tell you exactly how to get more leads for your local business for FREE.

Judy